![]() ![]() DON’T use a long tagline: A tagline is meant to back up your brand by reinforcing your core message. In fact, you should be doing everything you can to help it stand out to make a snappy first impressionĨ. DON’T make your logo too opaque: Your logo shouldn’t be difficult to see. Try to stick to 1-2 fonts max- one font for your brand name, and one for your taglineħ. DON’T use too many fonts :Using too many fonts can cause conflict in your messaging and make your design look cluttered. By keeping your logo simple with as few design elements as possible, you’ll help bring attention to your logo’s most essential elements, which are your name, icon, and color – and help your audience to quickly understand its message at a moment’s glance.Ħ. If your color palette doesn’t match your brand’s message, then your logo won’t make a substantial impact.ĥ. ![]() For example, green represents health, nature, and growth. DO choose a color palette that matches your brand: Like fonts, color also conveys personality traits and can evoke emotions in your audience. For example, a luxury font paired with an energetic and playful color palette may be off-putting and send mixed-messages.Ĥ. ![]() Your font also needs to match your color palette. Are you a luxury brand or discount store? Are you kid-friendly or for adults only? Each font type represents different personalities. DO take the time to pick the right font: Your font conveys a lot of personality. Your goal shouldn’t be to copy them, but try to gain inspiration and insights.ģ. DO snoop on your competition: There’s no harm in checking out your competitors to identify best practices and successful designs that work well in your niche. After all, your audience is the group that needs to connect with your logo, even more than you do.Ģ. DO know your audience: Knowing whom you’re targeting will help you design your logo so that THEY will like it. But to help you create the best logo you possibly can, check out our top logo design tips with some useful do’s and don’ts:ġ. One of the most significant advantages of using an AI logo maker is that you don’t need years of design experience or skills. ![]()
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